Diplomasi Budaya dalam Ekonomi Kreatif Malang Creative Center: Studi Glokalisasi UMKM dan EKRAF di Era Pasar Global
Keywords:
Cultural Diplomacy, Local Wisdom, Creative Economy, Glocalization, SMEs, Hexa Helix Model, Malang Creative CenterAbstract
The Malang Creative Center (MCC) serves as a strategic platform to accelerate the development of Indonesia’s creative economy. Functioning as a collaborative hub among government, academia, entrepreneurs, and creative communities, MCC acts as an innovation, incubation, and cultural diplomacy center that transforms local identity into global competitiveness. This study aims to explore the glocalization process within MCC’s creative economy practices and analyze how Malang’s cultural values are embedded in creative innovation and product strategies.
This research employs a qualitative descriptive approach with a case study method focusing on SMEs and creative communities operating within MCC. Data were collected through in-depth interviews, participant observation, and document analysis, followed by interactive thematic analysis. The findings reveal that Malang’s local wisdom and cultural identity serves as intangible resources that strengthen product differentiation and creative economy narratives. Through glocalization, creative actors successfully adapt local values into globally acceptable forms without losing cultural authenticity.
Integrating Local Wisdom Theory, Resource-Based View, Glocalization Theory, Creative Economy and Cultural Industry Theory, and the Hexa Helix Model of Innovation, this study positions MCC as a living model of culture-driven innovation. The study concludes that synergy among culture, creativity, and institutional collaboration in essential for fostering a sustainable creative economy ecosystem in global era.
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