The Influence Of Brand Awareness, Brand Association, And Trust On Customer Loyalty (Study On Shopee Application Users in Semarang District)
Keywords:
Brand Awareness, Brand Association, trust, loyaltyAbstract
This study aims to determine the effect of Brand Awareness, Brand Association and Trust on shopee user loyalty in Semarang Regency. This study uses quantitative research using primary data distributed through a questionnaire of 100 respondents in semarang district and analyzed by multiple linear regression using SPSS 25. This study shows the results that Brand Association and Trust have a positive and significant effect on customer loyalty. While Brand Awareness has a positive but insignificant effect on customer loyalty.
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Copyright (c) 2025 Zahrul Makarim Sulthony, S.Ak. M.E. (Co Author); Thimhany Atsila Rosyda, Tyas Ayuningrum, M.E. (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
